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The conversion rate of visitors to a website turning into buyers is an extremely important part of a successful Internet marketing campaign. If you’ve decided that you want to test a sales page for your product/service here’s exactly how to do it. The first thing you need to do is you really get inside their headspace. Walk a mile in their shoes. What motivates them? What scares them? Then start with... Headline The headline is the first thing people will see and will only read on if it’s of interest to them. Same as with a newspaper article. However, on the Internet the headline is even more important as if they don’t like what it is about they will not just read another story but click the back button and you’re done. So what captures people’s attention? A lot of things but in a sales situation what you want to make the headline is a benefit. A strong benefit to t... (more)

Authentic Personal Branding Concept

New Media on Ulitzer "The Secret" was launched by Rhonda Byrne in 2006 and says that thoughts have an energy that attracts like energy and you attract into your life whatever you think about. This tool refers to what Buddha said: "What you have become is the result of what you have thought". It suggests the following: "your dominant thoughts will find a way to manifest. ... Whatever you focus on the most is what will be most attracted to your life. ..Once you are aware of this law and how it works, you can start to use it to deliberately attract what you want into your life... Like attracts like...You get what you think about, whether wanted or unwanted...You are a living magnet...You get what you put your energy and focus on...Energy attracts like energy...it has it roots in Quantum Physics. " But just focusing on your dominant thoughts, wishful thinking about what ... (more)

OpenEd Announces Appointment of Lila Tretikov to Board of Directors

LOS GATOS, Calif., Aug. 21, 2014 /PRNewswire/ -- OpenEd (www.OpenEd.io), the largest K-12 educational resource catalog, announced the addition of Lila Tretikov to its board of directors today. Tretikov will provide her expertise to assist OpenEd's mission to provide open source, modern teaching tools and resources to educators allowing them to create a personal learning experience for all students. With more than 18 years of open source and programming experience, Tretikov began her career at Sun Microsystems before founding technology marketing company GrokDigital, and serving as Chief Information Officer for SugarCRM. In May 2014 Tretikov was appointed executive director of the Wikimedia Foundation; she has since been honored by Forbes magazine as one of "The World's 100 Most Powerful Women." "OpenEd is changing K12 education by helping teachers build curricula fo... (more)

Best-Selling Author Scott McKain Joins Ulitzer

Business leader, best-selling author and Hall of Fame speaker Scott McKain joined Ulitzer with his blog syndication at http://mckainviewpoint.ulitzer.com. Scott McKain is the Co-founder and Principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty. He is Vice Chairman of Obsidian Enterprises, a dynamic holding company with 19 companies in diverse industries, that was named one of the "fastest-growing companies" in America, and is also Vice Chairman of Durham Capital Corporation. Scott's new book, "The Collapse of Distinction: Stand Out and Move Up While Your Competition Fails" has already reached the #1 spot on Amazon.com's list of Customer Service Bestsellers! He is the author of two #1 additional business bestsellers (Amazon.com & 800-CEO-READ): "What Custo... (more)

Business Martial Arts Lesson – Nail Your Foot to the Floor

    This is Lesson No. 7 of a Continuing Series on How Martial Arts Skills can be Applied to Business Keep your energy centered – In Hapkido, one of your main thoughts is to stay centered on your energy. In the word Hapkido itself is the word "ki" which is your vital energy. Your ki or energy plus your natural body weight is difficult to for an unskilled opponent to overcome if you are trained on how to use it properly. When an opponent drives at you with uncontrolled energy or sometimes rage, you simple "nail your foot to the floor" thus centering your energy around your rotating hips, grab his un-centered energy and take them where you want them to go. Once you control their energy, you control everything. That’s why you will see people half the size of the opponent throw the heavier opponent with ease. Staying centered concentrates your energy while not stayin... (more)

Confessions of a Ulitzer Addict

John Funnel on Ulitzer Earlier this year one of my staff attended a SYS-CON event and returned to the office a different person. Revitalised and motivated. I asked her what happened at the event to warrant such a transformation? What was her secret? Was it the New York Shopping experience? A business Romance or was it Devine intervention? She simply advised me to ‘check out Ulitzer. – Everyone who is anyone is on it’. She was not the first to introduce me to the innovation. Many of my peers had gone through such noticeable changes, It was like a weight had been lifted from their shoulders, that they now had a true portal to vent out their innermost thoughts. I was instantly intrigued by such recommendations. People, just like me, were using Ulitzer everywhere. So what had I been fighting against all this time? What was I avoiding? Eventually I succumbed to the in... (more)

Opus Group Named To The 33rd Annual Inc. 5000 List Of America's Fastest-Growing Private Companies

NEW YORK, Aug. 22, 2014 /PRNewswire-iReach/ -- Opus Group, LLC (Opus Group) has been named to the 33rd annual Inc. 500|5000, an exclusive ranking of the nation's fastest-growing private companies. The company's impressive three-year sales growth of 199% earned it the ranking of #2034 on the 2014 list. As an Inc. 500|5000 honoree, Opus Group now shares a pedigree with companies like Intuit, Zappos, LinkedIn, Under Armour, Microsoft, Dell, Pandora, Patagonia, Oracle and other well-known names that gained early exposure as members of the Inc. 500|5000. Logo - http://photos.prnewswire.com/prnh/20140821/138725 "We are honored to be recognized as one of the country's fastest growing companies," said Alex Guo, Managing Member of Opus Group. "During our eight years in business, we have seen steady revenue growth and, within the past three years alone, Opus Group has tripled... (more)

Social Media Scouts

There is so much discussion about social media happening right now that it can be a little daunting. Think about all of the text that has been devoted to the topic, the podcasts and the videos that are trying to teach all of us how to be successful. The truth is no one is a "guru" or expert in the known use of the word. What we have is a few people that are able to take the time to learn faster than others because they are focused on the topic. Some of them have the benefit of being with large analyst organizations and this is all they do because the analyst organizations knows it's a hot topic. Instead of Social Media Experts, perhaps they should be called Social Media Scouts. So many times I see a video by an "expert" and they are telling me about something they learned in the last few days. My view is that a few days advantage on the rest of us hardly makes one an... (more)

An A to Z of the Social Media Landscape: A to G

There is so much going on in social media, it’s difficult to keep up. So I’m starting a series on different aspects of the social media landscape. We start with social networking and bookmarking sites. I tried to focus on the sites with the most traction so the articles don’t get unwieldy. If the reader feels like I missed a social networking or bookmarking site with more traffic along with stickiness, please let me know (john@buyersteps.com). I’ll be happy to update the list if I feel your argument has merit. Also, if I made any mistakes, please let me know. There were a lot of numbers here and I learned long ago that I am not infallible by any stretch of the imagination. You can go to Part 2 (H-P) here and Part 3 (Q-Z) here. We’ll start with A-G of Social Networking and Bookmarks. In just a few days, I’ll release H-P and so on. Some of these sites are really sticky.... (more)

Top Sales Executive to Share His Insights on Ulitzer

Lee Novak, one of the top sales executives in the country, launched his Ulitzer blog to share his experience, insights, and sales coaching tips. Lee Novak, a Sales Management Executive for 25 years, uses a proven people-first, client-first philosophy. Lee has a reputation for building teams that not only are high-performance groups but also that do business the right way, at the right time and for the right reasons. Novak publishes his Ulitzer blog posts on his two topic sites: Lee Novak on Ulitzer (http://leenovak.ulitzer.com) Team Building (http://teambuilding.ulitzer.com) Sales Coaching (http://salescoaching.ulitzer.com) He received numerous awards for his sales leadership, innovativeness and measured performance while working in various executive roles at ADP Dealer Services (a Fortune 500 company in the technology and service sector) for 21 years - where he was... (more)

Bazaarvoice #1 for Customer Ratings & Reviews Among Internet Retailer 500

Reviews are critical to the ability of buyers to help other buyers make good decisions.  Buyers are no longer happy to purchase products and services without a good grasp of peer opinion.  Any retailer who does not have a good review platform is hurting their own sales. Austin, Texas – August 3, 2009 – Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales, today announced that it serves more retailers on the 2009 Internet Retailer 500 ranking than any other social media competitor. Bazaarvoice dominates the Top 100, where it beats out its nearest competitor by a ratio of 4:1. Bazaarvoice’s market leadership is even more pronounced in the Top 50, where it bests the competition by a ratio of nearly 7:1 with clients like Best Buy, Costco, Dell, Macy’s, Overstock.com, QVC, and others. “When we launched Bazaarvoice four year... (more)