No big surprise, but overall advertising budgets are declining. The biggest
increase of 34% CAGR will be in social media which is quickly becoming what
marketing never had the ability to be before which is the most efficient and
scalable conversation strategy available. Interactive marketing now
represents over 20% of all marketing spend and close to $55 billion.
This speaks to the need to put more thought into how marketing is
contributing to the efforts of revenue generation and the long term
reputation of the company. The C-level wants marketing to be productive AND
efficient. It can be done.
Forrester is offering the full report at Forrester.
Lee Novak, one of the top sales executives in the country, launched his
Ulitzer blog to share his experience, insights, and sales coaching tips. Lee
Novak, a Sales Management Executive for 25 years, uses a proven people-first,
client-first philosophy. Lee has a reputation for building teams that not
only are high-performance groups but also that do business the right way, at
the right time and for the right reasons.
Novak publishes his Ulitzer blog posts on his two topic sites:
Lee Novak on Ulitzer (http://leenovak.ulitzer.com)
Team Building (http://teambuilding.ulitzer.com)
New Media on Ulitzer
The first "Ulitzer New Media Power Panel" took place at the Santa Clara
Convention Center in Santa Clara, California. Streamed live to 60,000 viewers
via SYS-CON.TV, the panel was moderated by Jeremy Geelan. Geelan's guests in
the first power panel were Ian Thain and Tim Crawford.
The first "Ulitzer Live! - New Media Conference & Expo " will take place on
June 14, 2010 in New York City and will present a world class faculty who
will analyze new media, content marketing strategies, social CRM, enterprise
social media, personal branding tools, and many other su... (more)
I was listening to a product launch webinar early this morning. The speakers
were droning on and on about technology and architecture and innovation.
Not a customer benefit in sight - other than the usual generic claims of
'market leading' performance,' unmatched' reliability, 'next generation'
features and all the other 'me toos'.
To be fair, the vendor was presenting the product facts quite well. But
they were leaving it to their listeners to sift through the technology claims
to apply its capabilities to their own situation.
This is a high risk approach. Especially if your ... (more)
When I started my high technology career in 1982, we had an unemployment rate
of 10%. Doesn’t this sound familiar? It was a brave new time in computing
and no one was even sure where it was all going. Doesn’t this also sound
familiar? I probably didn’t realize it at the time since I was happy to get
a paycheck and I was young, but relatively speaking, it was a tough market
for employees. I was consistently working intense 60-hour weeks, my guess is
that sounds all too familiar for many of today's professional workers.
60-hour weeks are never the problem when the team is outstandi... (more)
Cloud Expo on Ulitzer
Salesforce.com (NYSE: CRM), the enterprise cloud computing company announced
the availability of "Behind the Cloud," a new book by Founder and CEO Marc
Benioff and published by Jossey-Bass, an imprint of Wiley.
"Behind the Cloud" will, for the first time, offer a personal insider's view
of the creation of a cloud computing giant and tell the story of how
salesforce.com brought businesses into the cloud in an era dominated by mass
consumer cloud services like Facebook, Google and Twitter. Benioff shares
personal stories of the pivotal situations that salesfor... (more)