Recently, I became an executive advisor to Kaavo, a Cloud Applications
Management software company. Kaavo is in a unique position to capitalize on
the soon to be obvious need to manage applications on the cloud. It's
interesting to see the cloud computing predictions and how it will change the
way we work with applications.
A solid majority of technology experts and stakeholders participating in the
fourth Future of the Internet survey expect that by 2020 most people will
access software applications online and share and access information through
the use of remote server networks, rather than depending primarily on tools
and information housed on their individual, personal computers. They say that
cloud computing will become more dominant than the desktop in the next
decade. In other words, most users will perform most computing and
communicating activitie... (more)
Social Media on Ulitzer
I use all of these social media tools and although they haven't put me on my
own island in the Caribbean yet, I'm very pleased with the combined results.
1. Twitter – It’s the fastest way to share that you have created
something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage
your Twitter efforts and research. Huge audience with lots of active
participants. There are a few shady characters on Twitter but just like being
at Grand Central Station, you just step aside and keep moving. It doesn't
mean you eschew the benefit. Micro-blogging is probably here to stay so it's
a good idea to get up on good habits regardless of what future tools look
2. Linked In – It’s the professional network standard where people will
find you. A terrific way to maintain knowledge of what former colleagues are
doing now. You can also join gr... (more)
It is difficult to ignore Herman Cain’s charisma. Everyone I have spoken
to seems to find the Republican presidential candidate likeable. The former
Godfather’s Pizza CEO certainly comes across as someone who knows a lot
more than how to sell pizza. In last night’s debate in New Hampshire, he
leaned on his 999 taxation message that received commentary from the other
candidates. If you are unaware of what 999 means, it’s 9% income tax, 9%
corporate tax and 9% sales tax. The 999 plan also translates into good
An island of simplicity in an ocean of complexity is often appreciated.
Corporations feel that regulations are strangling their businesses, they
don’t know what to do with all of their data and their responsive
communications challenges are daunting. Consumers feel their heads are
spinning in a multi-layered world that seems to move faster than they... (more)
Cloud pioneer Salesforce.com reportedly got its biggest contract ever, bigger
than its State Farm deal, which was valued at $140 million, according to
Piper Jaffray analyst Mark Murphy.
Who it is is a mystery. Forbes thinks it's a large tech company.
Big deals are usually signed in the fourth quarter so this news, which pushed
Salesforce's stock up over 4%, is out of synch.
Salesforce will report its fiscal Q2 numbers on August 23.
Murphy said, "The unprecedented cluster of multi-year mega-deals for
Salesforce.com likely signifies a changing of the guard in the enterprise
software industry, as the disproportionate winner of the Cloud War exerts
even greater industry-wide dominance. Our survey of large-enterprise CIOs
crowned Salesforce.com the #1 Cloud provider, and we believe CIOs are now
voting with their wallets."
The short answer is yes. In our estimation, roughly 70% of today's PR firms
with their traditional public relations and communications business
structures will not survive the fast-approaching social media avalanche. The
remaining 30% that need to reinvent their position real fast in their newly
morphed industry will prosper, compared to where they were and what they were
For publicly traded companies, current rules dictate that information can be
made public by a press release or by a telephone conference call but not
simply on a website. Ninety percent of today's PR firms are still in business
simply because of this single rule.
For the first time three years ago, in 2006, Sun Microsystems CEO Jonathan
Schwartz asked the SEC to change this rule. Well, the new White House is
already posting the President's weekly address... (more)
Content Marketing on Ulitzer
When I first talk with clients about e-marketing strategy I often hear that
they don't have access to the data they need to implement a targeted
nurturing program. Their eyes get big and glazed and they look like Bambi in
the cross hairs.
One of the things we forget as marketers is that our own status quo gets in
our way as much as the status quo stance of our prospects. It's time for
marketers to turn the focus on themselves for a moment and consider how they
can free themselves to "just do it."
Information overload is pervasive. Not just for prospects and customers, but
for marketers. Our customer data may be in silos we can't access-spread
across the enterprise. But, unless you've been marketing in a vacuum, you've
got access to enough data to stick your toe into producing a targeted
In a white paper written by Elana Ander... (more)
Business leader, best-selling author and Hall of Fame speaker Scott McKain
joined Ulitzer with his blog syndication at
Scott McKain is the Co-founder and Principal of The Value Added Institute, a
think-tank that examines the role of the customer experience in creating
significant advances in the level of client loyalty. He is Vice Chairman of
Obsidian Enterprises, a dynamic holding company with 19 companies in diverse
industries, that was named one of the "fastest-growing companies" in America,
and is also Vice Chairman of Durham Capital Corporation.
Scott's new book, "The Collapse of Distinction: Stand Out and Move Up While
Your Competition Fails" has already reached the #1 spot on Amazon.com's list
of Customer Service Bestsellers! He is the author of two #1 additional
business bestsellers (Amazon.com & 800-CEO-READ): "What Custo... (more)
This is Lesson No. 3 of a Continuing Series on How Martial Arts Skills can be
Applied to Business
There are no short cuts – a Hapkido master told me this and thank goodness
there are people in the world who still believe this. Stop trying to be
clever and instead focus on earning real capabilities. In Hapkido, you either
know it or you don’t and it shows in the practice of the art.
The business lesson – There are business people in prison because they
forgot this. Building a strong business that has great capabilities requires
study and hard work. When people take short cuts, bad things tend to happen.
Nothing ever worthwhile seems to come easy for anyone. I think that’s how
the universe was set up and when you try to out-maneuver the universe, you
are playing with fire.
Lesson One - The Foundation
Lesson Two: Be Present
Lesson Four: A million lessons everyday
This is Lesson No. 4 of a Continuing Series on How Martial Arts Skills can be
Applied to Business
A million lessons everyday – Everyone you meet, everything that happens to
you is a lesson. In Hapkido, every class brings either someone who knows more
than you or someone who has taught themselves something you didn’t explore.
Listen to them and humbly take their gift. This learning is happening to us
everyday if we would just pay attention and get our ego out of the way.
The business lesson - Stop worrying about who reports to who and why should
you listen to them. Go to meetings with an open mind and listen for lessons
that may have slipped through in the past. They can come from people who may
be high performers to others who are struggling. Sometimes the person who is
struggling is going to tell you something that can help the business. You
will find that although t... (more)
My original post in late June was based on two weeks of using Ulitzer and
Ning. I've added additional thoughts after two months of use.
The obvious point for me is that the sites have two different objectives for
the writers. For Ning, the writer is trying to be involved in a niche
social network from scratch. For example, I have built my own social
network for marketers and salespeople called BuyerSteps. I created
BuyerSteps as a way for other professionals to join in a conversation around
the 21st century buyer. So, Ning represents a way to build a community.
In the case of Ulitzer, as a writer I am focused on getting readers from
within an existing audience. There are already thousands of readers coming
to the Ulitzer site, so if they are interested in my topics such as
marketing, they will find my articles as well as others. Ulitzer allows the
writer the ... (more)
Personal Branding Journal launched today on Ulitzer.
The latest Ulitzer topic is created by Wiliam Arruda and edited by Dr. Hubert
Dubbed 'The Personal Branding Guru’ by Entrepreneur magazine, William
Arruda is a pioneering brand strategist, speaker, author and founder of Reach
Personal Branding. He is credited with turning the concept of personal
branding into a global industry.
William delivers keynotes and workshops on the transformative power of
personal branding for some of the world’s most successful companies. He
energizes and motivates his audiences—and his private clients include some
of the world’s most influential leaders. As a thought-leader, William is a
sought-after spokesperson on personal branding, social media and leadership.
He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s
been featured in count... (more)