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Recently, I became an executive advisor to Kaavo, a Cloud Applications Management software company. Kaavo is in a unique position to capitalize on the soon to be obvious need to manage applications on the cloud. It's interesting to see the cloud computing predictions and how it will change the way we work with applications. Overview A solid majority of technology experts and stakeholders participating in the fourth Future of the Internet survey expect that by 2020 most people will access software applications online and share and access information through the use of remote server networks, rather than depending primarily on tools and information housed on their individual, personal computers. They say that cloud computing will become more dominant than the desktop in the next decade. In other words, most users will perform most computing and communicating activitie... (more)

Twitter, Linked In, Ning and Ulitzer: Easy Personal Branding Strategy

Social Media on Ulitzer I use all of these social media tools and although they haven't put me on my own island in the Caribbean yet, I'm very pleased with the combined results. 1. Twitter – It’s the fastest way to share that you have created something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage your Twitter efforts and research. Huge audience with lots of active participants. There are a few shady characters on Twitter but just like being at Grand Central Station, you just step aside and keep moving. It doesn't mean you eschew the benefit. Micro-blogging is probably here to stay so it's a good idea to get up on good habits regardless of what future tools look like. 2. Linked In – It’s the professional network standard where people will find you. A terrific way to maintain knowledge of what former colleagues are doing now. You can also join gr... (more)

Herman Cain’s 999 Plan – A Marketing Perspective

It is difficult to ignore Herman Cain’s charisma.  Everyone I have spoken to seems to find the Republican presidential candidate likeable. The former Godfather’s Pizza CEO certainly comes across as someone who knows a lot more than how to sell pizza.  In last night’s debate in New Hampshire, he leaned on his 999 taxation message that received commentary from the other candidates. If you are unaware of what 999 means, it’s 9% income tax, 9% corporate tax and 9% sales tax. The 999 plan also translates into good marketing. An island of simplicity in an ocean of complexity is often appreciated. Corporations feel that regulations are strangling their businesses, they don’t know what to do with all of their data and their responsive communications challenges are daunting. Consumers feel their heads are spinning in a multi-layered world that seems to move faster than they... (more)

Salesforce Reportedly Gets Monster Contract

Cloud pioneer Salesforce.com reportedly got its biggest contract ever, bigger than its State Farm deal, which was valued at $140 million, according to Piper Jaffray analyst Mark Murphy. Who it is is a mystery. Forbes thinks it's a large tech company. Big deals are usually signed in the fourth quarter so this news, which pushed Salesforce's stock up over 4%, is out of synch. Salesforce will report its fiscal Q2 numbers on August 23. Murphy said, "The unprecedented cluster of multi-year mega-deals for Salesforce.com likely signifies a changing of the guard in the enterprise software industry, as the disproportionate winner of the Cloud War exerts even greater industry-wide dominance. Our survey of large-enterprise CIOs crowned Salesforce.com the #1 Cloud provider, and we believe CIOs are now voting with their wallets." ... (more)

Is the PR Business Extinct? Yes

http://twitter.com/fuatkircaali The short answer is yes. In our estimation, roughly 70% of today's PR firms with their traditional public relations and communications business structures will not survive the fast-approaching social media avalanche. The remaining 30% that need to reinvent their position real fast in their newly morphed industry will prosper, compared to where they were and what they were doing before. For publicly traded companies, current rules dictate that information can be made public by a press release or by a telephone conference call but not simply on a website. Ninety percent of today's PR firms are still in business simply because of this single rule. For the first time three years ago, in 2006, Sun Microsystems CEO Jonathan Schwartz asked the SEC to change this rule. Well, the new White House is already posting the President's weekly address... (more)

Just Do It! Use the Marketing Data You Have Now

Content Marketing on Ulitzer When I first talk with clients about e-marketing strategy I often hear that they don't have access to the data they need to implement a targeted nurturing program. Their eyes get big and glazed and they look like Bambi in the cross hairs. One of the things we forget as marketers is that our own status quo gets in our way as much as the status quo stance of our prospects. It's time for marketers to turn the focus on themselves for a moment and consider how they can free themselves to "just do it." Information overload is pervasive. Not just for prospects and customers, but for marketers. Our customer data may be in silos we can't access-spread across the enterprise. But, unless you've been marketing in a vacuum, you've got access to enough data to stick your toe into producing a targeted campaign. In a white paper written by Elana Ander... (more)

Best-Selling Author Scott McKain Joins Ulitzer

Business leader, best-selling author and Hall of Fame speaker Scott McKain joined Ulitzer with his blog syndication at http://mckainviewpoint.ulitzer.com. Scott McKain is the Co-founder and Principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty. He is Vice Chairman of Obsidian Enterprises, a dynamic holding company with 19 companies in diverse industries, that was named one of the "fastest-growing companies" in America, and is also Vice Chairman of Durham Capital Corporation. Scott's new book, "The Collapse of Distinction: Stand Out and Move Up While Your Competition Fails" has already reached the #1 spot on Amazon.com's list of Customer Service Bestsellers! He is the author of two #1 additional business bestsellers (Amazon.com & 800-CEO-READ): "What Custo... (more)

Business Martial Arts Lesson – There Are No Short Cuts

This is Lesson No. 3 of a Continuing Series on How Martial Arts Skills can be Applied to Business There are no short cuts – a Hapkido master told me this and thank goodness there are people in the world who still believe this. Stop trying to be clever and instead focus on earning real capabilities. In Hapkido, you either know it or you don’t and it shows in the practice of the art. The business lesson – There are business people in prison because they forgot this. Building a strong business that has great capabilities requires study and hard work. When people take short cuts, bad things tend to happen. Nothing ever worthwhile seems to come easy for anyone. I think that’s how the universe was set up and when you try to out-maneuver the universe, you are playing with fire. Lesson One - The Foundation Lesson Two:  Be Present Lesson Four: A million lessons everyday ... (more)

Business Martial Arts Lesson – A Million Lessons Everyday

This is Lesson No. 4 of a Continuing Series on How Martial Arts Skills can be Applied to Business A million lessons everyday – Everyone you meet, everything that happens to you is a lesson. In Hapkido, every class brings either someone who knows more than you or someone who has taught themselves something you didn’t explore. Listen to them and humbly take their gift. This learning is happening to us everyday if we would just pay attention and get our ego out of the way. The business lesson - Stop worrying about who reports to who and why should you listen to them. Go to meetings with an open mind and listen for lessons that may have slipped through in the past. They can come from people who may be high performers to others who are struggling. Sometimes the person who is struggling is going to tell you something that can help the business. You will find that although t... (more)

Ulitzer vs. Ning

My original post in late June was based on two weeks of using Ulitzer and Ning.  I've added additional thoughts after two months of use. The obvious point for me is that the sites have two different objectives for the writers.  For Ning, the writer is trying to be involved in a niche social network from scratch.  For example, I have built my own social network for marketers and salespeople called BuyerSteps.  I created BuyerSteps as a way for other professionals to join in a conversation around the 21st century buyer.  So, Ning represents a way to build a community. In the case of Ulitzer, as a writer I am focused on getting readers from within an existing audience.  There are already thousands of readers coming to the Ulitzer site, so if they are interested in my topics such as marketing, they will find my articles as well as others.  Ulitzer allows the writer the ... (more)

Personal Branding Journal Launched on Ulitzer

Personal Branding Journal launched today on Ulitzer. The latest Ulitzer topic is created by Wiliam Arruda and edited by Dr. Hubert Rampersad. William Arruda: Dubbed 'The Personal Branding Guru’ by Entrepreneur magazine, William Arruda is a pioneering brand strategist, speaker, author and founder of Reach Personal Branding. He is credited with turning the concept of personal branding into a global industry. William delivers keynotes and workshops on the transformative power of personal branding for some of the world’s most successful companies. He energizes and motivates his audiences—and his private clients include some of the world’s most influential leaders. As a thought-leader, William is a sought-after spokesperson on personal branding, social media and leadership. He has appeared on BBC TV, the Discovery Channel and Fox News Live and he’s been featured in count... (more)