The conversion rate of visitors to a website turning into buyers is an
extremely important part of a successful Internet marketing campaign. If
you’ve decided that you want to test a sales page for your product/service
here’s exactly how to do it.
The first thing you need to do is you really get inside their headspace. Walk
a mile in their shoes. What motivates them? What scares them? Then start
The headline is the first thing people will see and will only read on if
it’s of interest to them. Same as with a newspaper article. However, on the
Internet the headline is even more important as if they don’t like what it
is about they will not just read another story but click the back button and
So what captures people’s attention? A lot of things but in a sales
situation what you want to make the headline is a benefit. A strong benefit
to t... (more)
New Media on Ulitzer
"The Secret" was launched by Rhonda Byrne in 2006 and says that thoughts have
an energy that attracts like energy and you attract into your life whatever
you think about. This tool refers to what Buddha said: "What you have become
is the result of what you have thought". It suggests the following: "your
dominant thoughts will find a way to manifest. ...
Whatever you focus on the most is what will be most attracted to your life.
..Once you are aware of this law and how it works, you can start to use it to
deliberately attract what you want into your life... Like attracts like...You
get what you think about, whether wanted or unwanted...You are a living
magnet...You get what you put your energy and focus on...Energy attracts like
energy...it has it roots in Quantum Physics.
" But just focusing on your dominant thoughts, wishful thinking about what ... (more)
LOS GATOS, Calif., Aug. 21, 2014 /PRNewswire/ -- OpenEd (www.OpenEd.io), the
largest K-12 educational resource catalog, announced the addition of Lila
Tretikov to its board of directors today. Tretikov will provide her expertise
to assist OpenEd's mission to provide open source, modern teaching tools and
resources to educators allowing them to create a personal learning experience
for all students.
With more than 18 years of open source and programming experience, Tretikov
began her career at Sun Microsystems before founding technology marketing
company GrokDigital, and serving as Chief Information Officer for SugarCRM.
In May 2014 Tretikov was appointed executive director of the Wikimedia
Foundation; she has since been honored by Forbes magazine as one of "The
World's 100 Most Powerful Women."
"OpenEd is changing K12 education by helping teachers build curricula fo... (more)
Business leader, best-selling author and Hall of Fame speaker Scott McKain
joined Ulitzer with his blog syndication at
Scott McKain is the Co-founder and Principal of The Value Added Institute, a
think-tank that examines the role of the customer experience in creating
significant advances in the level of client loyalty. He is Vice Chairman of
Obsidian Enterprises, a dynamic holding company with 19 companies in diverse
industries, that was named one of the "fastest-growing companies" in America,
and is also Vice Chairman of Durham Capital Corporation.
Scott's new book, "The Collapse of Distinction: Stand Out and Move Up While
Your Competition Fails" has already reached the #1 spot on Amazon.com's list
of Customer Service Bestsellers! He is the author of two #1 additional
business bestsellers (Amazon.com & 800-CEO-READ): "What Custo... (more)
This is Lesson No. 7 of a Continuing Series on How Martial Arts Skills can be
Applied to Business
Keep your energy centered – In Hapkido, one of your main thoughts is to
stay centered on your energy. In the word Hapkido itself is the word "ki"
which is your vital energy. Your ki or energy plus your natural body weight
is difficult to for an unskilled opponent to overcome if you are trained on
how to use it properly. When an opponent drives at you with uncontrolled
energy or sometimes rage, you simple "nail your foot to the floor" thus
centering your energy around your rotating hips, grab his un-centered energy
and take them where you want them to go. Once you control their energy, you
control everything. That’s why you will see people half the size of the
opponent throw the heavier opponent with ease. Staying centered concentrates
your energy while not stayin... (more)
John Funnel on Ulitzer
Earlier this year one of my staff attended a SYS-CON event and returned to
the office a different person. Revitalised and motivated.
I asked her what happened at the event to warrant such a transformation? What
was her secret? Was it the New York Shopping experience? A business Romance
or was it Devine intervention?
She simply advised me to ‘check out Ulitzer. – Everyone who is anyone is
She was not the first to introduce me to the innovation. Many of my peers had
gone through such noticeable changes, It was like a weight had been lifted
from their shoulders, that they now had a true portal to vent out their
I was instantly intrigued by such recommendations. People, just like me, were
using Ulitzer everywhere. So what had I been fighting against all this time?
What was I avoiding?
Eventually I succumbed to the in... (more)
NEW YORK, Aug. 22, 2014 /PRNewswire-iReach/ -- Opus Group, LLC (Opus Group)
has been named to the 33rd annual Inc. 500|5000, an exclusive ranking of the
nation's fastest-growing private companies. The company's impressive
three-year sales growth of 199% earned it the ranking of #2034 on the 2014
list. As an Inc. 500|5000 honoree, Opus Group now shares a pedigree with
companies like Intuit, Zappos, LinkedIn, Under Armour, Microsoft, Dell,
Pandora, Patagonia, Oracle and other well-known names that gained early
exposure as members of the Inc. 500|5000.
Logo - http://photos.prnewswire.com/prnh/20140821/138725
"We are honored to be recognized as one of the country's fastest growing
companies," said Alex Guo, Managing Member of Opus Group. "During our eight
years in business, we have seen steady revenue growth and, within the past
three years alone, Opus Group has tripled... (more)
There is so much discussion about social media happening right now that it
can be a little daunting. Think about all of the text that has been devoted
to the topic, the podcasts and the videos that are trying to teach all of us
how to be successful. The truth is no one is a "guru" or expert in the known
use of the word. What we have is a few people that are able to take the time
to learn faster than others because they are focused on the topic. Some of
them have the benefit of being with large analyst organizations and this is
all they do because the analyst organizations knows it's a hot topic.
Instead of Social Media Experts, perhaps they should be called Social Media
Scouts. So many times I see a video by an "expert" and they are telling me
about something they learned in the last few days. My view is that a few days
advantage on the rest of us hardly makes one an... (more)
There is so much going on in social media, it’s difficult to keep up. So
I’m starting a series on different aspects of the social media landscape.
We start with social networking and bookmarking sites. I tried to focus on
the sites with the most traction so the articles don’t get unwieldy. If the
reader feels like I missed a social networking or bookmarking site with more
traffic along with stickiness, please let me know (email@example.com).
I’ll be happy to update the list if I feel your argument has merit. Also,
if I made any mistakes, please let me know. There were a lot of numbers here
and I learned long ago that I am not infallible by any stretch of the
You can go to Part 2 (H-P) here and Part 3 (Q-Z) here.
We’ll start with A-G of Social Networking and Bookmarks. In just a few
days, I’ll release H-P and so on. Some of these sites are really sticky.... (more)
Lee Novak, one of the top sales executives in the country, launched his
Ulitzer blog to share his experience, insights, and sales coaching tips. Lee
Novak, a Sales Management Executive for 25 years, uses a proven people-first,
client-first philosophy. Lee has a reputation for building teams that not
only are high-performance groups but also that do business the right way, at
the right time and for the right reasons.
Novak publishes his Ulitzer blog posts on his two topic sites:
Lee Novak on Ulitzer (http://leenovak.ulitzer.com)
Team Building (http://teambuilding.ulitzer.com)
Sales Coaching (http://salescoaching.ulitzer.com)
He received numerous awards for his sales leadership, innovativeness and
measured performance while working in various executive roles at ADP Dealer
Services (a Fortune 500 company in the technology and service sector) for 21
years - where he was... (more)
Reviews are critical to the ability of buyers to help other buyers make good
decisions. Buyers are no longer happy to purchase products and services
without a good grasp of peer opinion. Any retailer who does not have a good
review platform is hurting their own sales.
Austin, Texas – August 3, 2009 – Bazaarvoice, the market and technology
leader in hosted social commerce applications that drive sales, today
announced that it serves more retailers on the 2009 Internet Retailer 500
ranking than any other social media competitor. Bazaarvoice dominates the Top
100, where it beats out its nearest competitor by a ratio of 4:1.
Bazaarvoice’s market leadership is even more pronounced in the Top 50,
where it bests the competition by a ratio of nearly 7:1 with clients like
Best Buy, Costco, Dell, Macy’s, Overstock.com, QVC, and others.
“When we launched Bazaarvoice four year... (more)