The short answer is yes. In our estimation, roughly 70% of today's PR firms
with their traditional public relations and communications business
structures will not survive the fast-approaching social media avalanche. The
remaining 30% that need to reinvent their position real fast in their newly
morphed industry will prosper, compared to where they were and what they were
For publicly traded companies, current rules dictate that information can be
made public by a press release or by a telephone conference call but not
simply on a website. Ninety percent of today's PR firms are still in business
simply because of this single rule.
For the first time three years ago, in 2006, Sun Microsystems CEO Jonathan
Schwartz asked the SEC to change this rule. Well, the new White House is
already posting the President's weekly address... (more)
There are lots of people right now who are in the middle of their career who
believe there is no job security. These are surely challenging times. But I
believe you can improve your job security in a world that needs authentic
The key is to be known for providing value and finding ways to broadcast that
fact. Just like a company that is trying to foster a stellar reputation for
success, an individual needs to do the same. I think the biggest mistake many
of us have made in our career is not keeping a living journal of our
successes. By the time someone gets in contact with... (more)
There is so much going on in social media, it’s difficult to keep up. So
I’m starting a series on different aspects of the social media landscape.
We start with social networking and bookmarking sites. I tried to focus on
the sites with the most traction so the articles don’t get unwieldy. If the
reader feels like I missed a social networking or bookmarking site with more
traffic along with stickiness, please let me know (firstname.lastname@example.org).
I’ll be happy to update the list if I feel your argument has merit. Also,
if I made any mistakes, please let me know. There were a lot of ... (more)
The following represents twenty five of my favorite motivational, thought
provoking and inspirational quotes which I have accumulated through the the
years. I hope that you will find them useful, enjoyable and entertaining as
you prepare to slay the competitive dragons!
OVERCOMING OBSTACLES AND SETBACKS
1) Fall Down Seven Times Get up Eight.
2) If you are going through hell (lost a deal, behind plan, etc.) keep going.
3) Believe that you are going to turn this setback into a comeback!
It is inevitable that some defeat will enter even the most victorious life.
The human spirit is never... (more)
John Funnel on Ulitzer
Earlier this year one of my staff attended a SYS-CON event and returned to
the office a different person. Revitalised and motivated.
I asked her what happened at the event to warrant such a transformation? What
was her secret? Was it the New York Shopping experience? A business Romance
or was it Devine intervention?
She simply advised me to ‘check out Ulitzer. – Everyone who is anyone is
She was not the first to introduce me to the innovation. Many of my peers had
gone through such noticeable changes, It was like a weight had been lifted
from the... (more)
Recently, I became an executive advisor to Kaavo, a Cloud Applications
Management software company. Kaavo is in a unique position to capitalize on
the soon to be obvious need to manage applications on the cloud. It's
interesting to see the cloud computing predictions and how it will change the
way we work with applications.
A solid majority of technology experts and stakeholders participating in the
fourth Future of the Internet survey expect that by 2020 most people will
access software applications online and share and access information through
the use of remote serve... (more)