Increase Revenues and Customer Service Through CRM

CRM on Ulitzer

Subscribe to CRM on Ulitzer: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get CRM on Ulitzer: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn


Top Stories

Wikis. Blogs. Podcasts. Social networking sites. File sharing. User-generated content. These are just some of the hallmarks of the much-talked-about (but little understood) "Web 2.0." As with any concept that gets a lot of buzz and attention, Web 2.0 is a catchphrase that marketers, luminaries, and business strategists seem compelled to drop into almost any discussion. The conventional wisdom is that if your business hasn't fully embraced Web 2.0 (whatever that entails), then it is falling woefully behind and missing out on lucrative opportunities. In response, many companies, including firms from across the spectrum of the financial services industry, have raced to set up corporate blogs, invite user-generated content, set up profiles on MySpace, open storefronts in "virtual world" Second Life, and take other steps to connect with their markets using Web 2.0 tools... (more)

Prepare Yourself for More Email Coming to Your Inbox

From Forrester's Press Release Spending on email marketing in the US will balloon to $2 billion by 2014 — a nearly 11 percent compound annual growth rate — according to a new forecast by Forrester Research Inc. (Nasdaq: FORR). Falling CPMs (cost per thousands), a high return on investment, and growing consumer use of social email accounts will fuel the use of email by Direct Marketing professionals. In five years, consumers will be deluged with more than 9,000 email marketing messages annually. “By 2014 direct marketers will waste $144 million on emails that never reach their primary target,” said Forrester Research Vice President and Principal Analyst David Daniels. “Successful Direct Marketing pros will alter their tactics to overcome inbox clutter and increase relevancy.” My view: Email in marketing should only be utilized as it relates to a promotion, major anno... (more)

The Value is in Ideas and Distributed Contribution

Control vs. Order No individual wants to believe they are under control, but society needs to have a sense of order which means we exchanged control along the way with our institutions. With that control being exchanged, we gave power and influence to a centralized few. I feel there is a collective yearning to splinter control and to no longer allow for the gross centralization of control. A belief that the risk of that power being used against us in some way goes down dramatically if that power is distributed among the many. A sense of order is more guided by the mores associated with a community which is upheld by the participants. If an individual ignores these guidelines, they are in essence, cast out of the community. Admittedly, this doesn't work well for areas that are life-threatening, but I'm pretty safe in assuming that most businesses aren't involved in l... (more)

Create a User Guide With WordPress & Jing for Free

As my development team at MioWorks rounds the corner on a significant update, I thought it was important to have a user guide that explained the features and told the story of the MioWorks application.  I started looking into online help systems around the open source ecosystem.  It seemed that everything I found was either overly complex or required time from my development & system administration team. As my frustration level grew I realized that WordPress was a solution I could use.   With WordPress.com I didn’t need technical help from my overloaded developer team.  I didn’t need any training since I already know the application from blogging.  And of course, the price is just right for a start-up company. You may only think of wordpress.com as a blogging site.  But what you may not know is that you can create content pages in a hierarchy.    I decided to use... (more)

Enterprise Cloud Computing Momentum in Asia Pacific

Salesforce.com (NYSE: CRM), the enterprise cloud computing company, today announced that customers are adopting Salesforce CRM applications and the Force.com platform in record numbers across the Asia-Pacific (APAC) region. The company surpassed 5,000 customers in APAC in its first fiscal quarter of 2010, including industry leaders Crocs, Pacnet, Ricoh and more. Salesforce.com cloud computing applications, including the Sales Cloud and the Service Cloud, as well as the Force.com platform for developing and deploying custom cloud applications, allow customers to focus on managing their businesses - rather than managing the cost and complexity associated with software and hardware infrastructure. To further accelerate international expansion and adoption of enterprise cloud computing, salesforce.com's first international data center is now live in Singapore. Along wit... (more)

Don't Speak At Me, Speak With Me

As e-marketing has made inroads with B2B marketers a lot has been said about the idea of online conversation. But, what does that mean from a marketing content perspective? If you think of a conversation in the offline world it can be in the context of a chat with a friend — 1-on-1, an exchange in a meeting with a group of people, a discussion with your peers over lunch or witty repartee with your spouse during TV commercials in the evening. When you transfer that idea online, how often do you "feel" any similarity to those above examples? How often do you make a connection with the content you see? Part of this is because you're not really there. The people you're "conversing" with can't see you, your facial expressions or hear the tone of your voice as if you'd spoken aloud. Nor can you see them. That means you have to think about the words you use and how they wo... (more)

Twitter, Linked In, Ning and Ulitzer: Easy Personal Branding Strategy

Social Media on Ulitzer I use all of these social media tools and although they haven't put me on my own island in the Caribbean yet, I'm very pleased with the combined results. 1. Twitter – It’s the fastest way to share that you have created something of value. As a bonus, Tweetdeck or CoTweet are good ways to manage your Twitter efforts and research. Huge audience with lots of active participants. There are a few shady characters on Twitter but just like being at Grand Central Station, you just step aside and keep moving. It doesn't mean you eschew the benefit. Micro-blogging is probably here to stay so it's a good idea to get up on good habits regardless of what future tools look like. 2. Linked In – It’s the professional network standard where people will find you. A terrific way to maintain knowledge of what former colleagues are doing now. You can also join gr... (more)

Best-Selling Author Scott McKain Joins Ulitzer

Business leader, best-selling author and Hall of Fame speaker Scott McKain joined Ulitzer with his blog syndication at http://mckainviewpoint.ulitzer.com. Scott McKain is the Co-founder and Principal of The Value Added Institute, a think-tank that examines the role of the customer experience in creating significant advances in the level of client loyalty. He is Vice Chairman of Obsidian Enterprises, a dynamic holding company with 19 companies in diverse industries, that was named one of the "fastest-growing companies" in America, and is also Vice Chairman of Durham Capital Corporation. Scott's new book, "The Collapse of Distinction: Stand Out and Move Up While Your Competition Fails" has already reached the #1 spot on Amazon.com's list of Customer Service Bestsellers! He is the author of two #1 additional business bestsellers (Amazon.com & 800-CEO-READ): "What Custo... (more)

Google's New Social Gadgets A Game Changer?

Although I think these gadgets are lightweight for any kind of serious user, I can't help but think this feeds Google's overall social strategy that must be drawn up on some war room wall at Google.  I think Google could given us more to save time working with our current social networks and social bookmarking.  If you're not saving me time, I'm still trying to find the value. From a blog posted by Marissa Mayer, VP, Search Products & User Experience and Rose Yao, iGoogle Product Manager: We launched iGoogle in 2005 as a way for people to quickly and easily personalize their Google experience with all the information on the web that was most useful to them. Now tens of millions of people choose to use their iGoogle homepage to check email, track the news, watch videos, chat with friends and much more. Today, we're pleased to tell you about the new social features... (more)

Business Martial Arts Lesson – Nail Your Foot to the Floor

    This is Lesson No. 7 of a Continuing Series on How Martial Arts Skills can be Applied to Business Keep your energy centered – In Hapkido, one of your main thoughts is to stay centered on your energy. In the word Hapkido itself is the word "ki" which is your vital energy. Your ki or energy plus your natural body weight is difficult to for an unskilled opponent to overcome if you are trained on how to use it properly. When an opponent drives at you with uncontrolled energy or sometimes rage, you simple "nail your foot to the floor" thus centering your energy around your rotating hips, grab his un-centered energy and take them where you want them to go. Once you control their energy, you control everything. That’s why you will see people half the size of the opponent throw the heavier opponent with ease. Staying centered concentrates your energy while not stayin... (more)

EDL Consulting Announces Strategic Alliance with BigMachines

CRM on Ulitzer EDL Consulting, a leading technology services firm specializing in the intelligent integration of eCommerce, CRM and business intelligence solutions, today announced a strategic alliance with BigMachines, the leading provider of on-demand quoting, configuration and proposal software. This alliance will enhance BigMachines' and EDL Consulting's existing solutions. BigMachines enables sales teams, channel partners and resellers to quickly configure products, generate quotes and proposals, manage complex pricing, generate legal contracts, and submit and manage orders. This alliance will help EDL Consulting's clients sell more and sell faster with BigMachine's pricing and configuration options, expanded mobile approval capabilities, updated CRM integration, and additional administration controls. "We understand each others businesses very well. The EDL C... (more)